Behold, Diet Coke’s limited edition can design for September. Clean, sharp, but with a lovely weighting of the text. Check out the bowl curve on the inner line of the D, and the sleekness of the descending swash – especially contrasted to the apex curve of the K. Quite lovely.
Coke. Still better than Pepsi.
There are few brands I dislike with as much unreasonable passion as Pepsi. I can’t fully account for why. Perhaps it’s because it’s always struck me as the pretender to Coke, snide and packed with sugar to overcompensate – like that guy at the gym who clearly takes steroids. When I was younger it felt like the duplicitous evil twin – something that sneaked in through the back and ambushed you, watered down, at pub lunches and roadside cafés when you were really looking forward to a Coke. But as I’ve put away childish things and acquired more childish things (ie, an interest in marketing), I’ve seen nothing that endears me further to the wretched stuff.