Behold, Diet Coke’s limited edition can design for September. Clean, sharp, but with a lovely weighting of the text. Check out the bowl curve on the inner line of the D, and the sleekness of the descending swash – especially contrasted to the apex curve of the K. Quite lovely.
Coke. Still better than Pepsi.
I loves me some typography.
It’s been good to see fonts and typefaces (intricate and borderline philosophical, philological discussion of the differences of those two words here) resurface in popular consciousness – insofar as anything so niche can, anyway. This has, of course, been mainly driven by clever-dick infographics and the knock-on effect it’s had in terms of font manipulation in design: